Fifty years of serving the Bicolanos with one of the best tasting bread in the region, Atlantic Bakery had put so much innovation and passion which resulted to earning the trust and respect from their loyal costumers.
And as a way of thanking their patronizers and celebrating their triumph, Atlantic Bakery came up with an exciting challenge for you.
Commercial and media enthusiasts are invited to create a television ad which will inspire others to promote healthy living by eating fresh food specifically bread and pastry as well as to deliver this message through generations.
They strongly believe in healthy living—thus their bread is made without adding any preservatives and acknowledges the role of families in taking care and nurturing their homes. They would like to deliver these values with the help of the broadcast media to the families in Bicol.
Categories:
Judging categories are based upon industry and segment, namely: Students Category (for currently enrolled students) and Open Category (open for everybody),
and each categories are branched into segments, namely: Product Ads (involving product lines of Atlantic Bakery) and Corporate Ads (involving mission,vision, corporate values and thrusts of Atlantic Bakery and/or the organization as a whole).
Entry Fee: Participants should have an accumulated or single purchase of at least P250 worth of any Atlantic Bakery bread within the registration period. Receipts should be attached to the registration form before submission.
Ads should contain positive messages that could, for example, show what people can do to live fresh, happy and healthy lives every day to what we can do as families, communities, countries, and as global citizens.
Important Dates:
Registration of participants is until April 10, 2016 at 5:00 PM
The deadline for submission of entries is on May 15, 2016 at 5:00 PM.
Interested participants may visit any Atlantic Bakery Store or contact Ms. Eloisa at 4739196 for inquiries.
Who may enter:
The 1st Atlantic Bakery Regional TV Ad Competition is open to all organizations and individuals interested in the process of developing and producing TV commercials/ advertisements.
What to submit:
Entries must be submitted on or before May 15, 2016. Entries should be submitted burnt on a single CD/DVD containing your High Definition Quality entry in one of the following file formats: .avi .flv .mpeg .mp4 .wmv or .mov. Upon submission, registrants will fill up Official Entry Form. Entries with incomplete required information or incorrect technical
specifications are disqualified.
Copyright and patents:
Submitted entries must be an original, unpublished work. The entrant is responsible for the contents of the advertisement which cannot include copyright protected material. The entrant must have the rights for all the texts and images used in the submitted work.
The advertisement must not benefit any other company, organization, political party or official interest group by the use, for instance, of logos, brands, or representatives or corporations, parties or organizations. The advertisement must not contain any nudity, lewd, or otherwise offensive or inappropriate content. There can be no reference to the identification included in or on the entire artwork.
However, all submissions must be clearly linked to its author. Creative credits will be requested if your artwork is chosen as a winner. Creative credits for your artwork will be
included in possible exhibits.
Participants agree to grant Atlantic Bakery, competition media partners, an irrevocable, perpetual, exclusive, transferable, royalty-free, license to use, copy, exhibit, publicly display and distribute their submitted entry for any use of Atlantic Bakery.
The submitted work must include the Atlantic Bakery Logo. Entrants must submit their ads to Atlantic Bakery and give all the rights to publish the material.
Any decision made by the organizers in any matter relating to the TV Ad competition is considered final and binding. Atlantic Bakery cannot be held responsible for force majeure, should the TV Ad Competition have to be modified or cancelled.
Judging Criteria:
The 1st Atlantic Bakery TV Ad Competition judges represent all aspects of the advertising and promotion industry. Entries will be judged on the judging criteria and compete head-to-head with other entries within their specific category.
CRITERIA FOR JUDGING:
Originality (includes Innovation) 40%
Creativity (include editing and use of the medium) 40%
Memorability (include impact and recall) 20%
The members of the board of judges are experienced professionals with an in-depth understanding of the current state-of-the-art in advertising design and technology and the objectivity to score entries according to a predefined set of criteria.
Awards: The 1st Atlantic Bakery Regional TV Ad Competition Awards will be given to those entries that the judges rate as best within each industry category. All awards will be given during the awards night on May 29, 2016.
The winners will receive cash prizes, trophies and gift packs.
Student Category (30 seconds) Open Category (31 seconds-up)
- Student Category Product Ads – Grand Prize: 30,000.00; First Runner Up: 15,000.00
- Student Category Corporate Ads – Grand Prize: 30,000.00; First Runner Up: 15,000.00
- Open Category Product Ads – Grand Prize: 30,000.00; First Runner Up: 15,000.00
- Open Category Corporate Ads – Grand Prize: 30,000.00; First Runner Up: 15,000.00
All participants (including the participating schools) will receive certificates to acknowledge their achievement and participation.
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